Here’s a bit of a snippet for the ‘fact fanatics.’ More than 225 Billion emails are estimated to be sent every day!
Now, this means you are going to wake up to a truckload of emails, or nowadays every minute. It is one thing to stand out in the email marketing strategies, it is another to slip up.
The first dot of email piece starts with the question, ‘why should the reader open your email?’ Sending out an email requires a time investment, a decisive factor considering the flurry of emails we receive all day.
The margin for error in email marketing strategies is a peanut quarter, barely visible! Place yourself a cut above the rest by avoiding emailing errors for now and forever. These are only 7 of the many mistakes you might have committed.
Emailing from email@example.com
No-reply@ or DoNotReply@ sender email addresses are automatically generated and are uninvited. If you send an email to one of those email addresses, don’t be surprised to see your open rate low.
Always send an email from an address your customers can reply to and be sure to include phone numbers, and links to your social profiles as well to let the customer contact you in any channel they want to.
Sending Image-only Based Emails
Only 33% of email subscribers have images turned on by default. This means that your email will display as one long empty box and cannot be read by up to 67% of your email list. Provide an appropriate content mix for all the marketing collaterals to follow.
Not Linking to Your Website
The average number of links within an email marketing campaign is 23.3 links. Now that’s a lot of links to deal with! The goal of the email is to lead the audience to your website or microsite, but if your link takes the subscribers to your home page, they are less likely to scroll through the website for offers.
‘One Size Fits All’ might not fit you
The most effective form of marketing is content relevance in connection with the brand. The one size fits all has never been a good fit for you.
Tailor your messaging aligned with your target audience to not just gain the optimum output, but also to monitor and have a close eye on the proceedings. Relevant email marketing is definitely an advantage.
Ignoring the smartphone device
43% of the audience check emails on their smartphones every day. More than 40% of mobile email users check emails four or more times per day. Whether you use mobile for reading emails or managing customer contacts, mobile is here to live long.
If your email is not optimized for mobile devices, regardless of how relevant & attractive your messaging is, you are losing 40% of your target audience before even sending out the baits.
Drafting a subject line that fades
The subject line allows the reader to know what the email piece is all about. This is where the reader switches his mind whether to open it or scroll past. Email marketing is a tool to lead & convert your audience.
An ineffective subject line can cost your dearly. Get innovative with word plays and rhyming subject lines to increase your chances of open rates.
You’ve never cleaned up your list
There are subscribers on your list who have never, ever opened or clicked an email. Or you have people on your list which hasn’t been active over a year or so.
You do need to clean up your list often failing to which, your deliverability rate dips, your results fade away. A cult of active followers is better than a million inactive fans!
Now it’s your turn
Now that you are ready to enhance your email marketing campaigns, go out there and be aware of the mistakes without having nobody to tell you as an email marketer.
Email marketing is still the most preferred communication channel for customers and an effective email marketing strategy that will always out-perform all online marketing channels.
Follow these tips, measure your performance and make email marketing your most successful channel.